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Praise for MaryEllen Tribby's
"Changing the Channel"
"Are you looking to leverage the power of direct response marketing on the internet? Do you want to add additional ways to reach new prospects and customers to grow your business?
If you answered Yes! then I highly recommend Changing the Channel by MaryEllen Tribby and Michael Masterson.
What I like most about the book is the authors give specific examples from actual multi-million dollar businesses that they've created using the exact principles taught in the book (as well as case studies of other businesses that have used these methods).
The authors do a great job of providing specific steps and check lists that you can easily follow, such as the seven-step process of rolling out a direct mail campaign on page 102 and "Direct Mail Step-by-Step" on the same page.
In addition, they bring to light many common marketing mistakes, including the "Top 10 Telemarketing Mistakes, Mishaps, and Blunders."
If you are looking to add or improve upon the marketing processes in your business using results based marketing, then I highly recommend this book.
In the interest of full disclosure, I have a business relationship with MaryEllen Tribby / Early to Rise… in other words I've seen this stuff first hand and know IT WORKS!"
- Brian T. Edmondson
www.internetincomecoach.com
Philadelphia
"The only problem I have with Changing the Channel is you are missing a huge disclaimer on the cover about how this could really screw with your existing tax bracket. This can be a good thing!
After getting Changing the Channel I felt like a teenager with a stolen Playboy because I just couldn't stop reading it.
It really hit me that my partner and I weren't even getting a fraction of what we really should be getting because we were only using SEO, PPC and JV's for our business.
We are starting doing more social media, and group calls with our list. This is just the first phase and I will make sure I keep you updated on the progress."
- Charles Kirkland
www.seocodebreaker.com
Charleston, South Carolina
Changing the Channel is a valuable ally for any business owner willing to go beyond the ‘same-old' marketing in their industry. Tribby and Masterson draw on their own experience at Agora, one of the direct marketing giants of our age, to show you not only what to do, but how to do it. They combine timeless principles with the latest technology and media to give you dozens of strategies to increase
your bottom line. Get yourself a copy of Changing the Channel, a quiet corner, and a couple of highlighters - you'll discover dozens of simple actions you can take to grow your business beyond what you thought possible."
- Howie Jacobson, PhD
Author,
AdWords For Dummies
I just finished reading Changing the Channel, and all I can say is WOW! As a thought leader in Internet marketing I read four to five books a week, and Michael and MaryEllen's book stands way above all the others. Why? Because it's the only book I've ever come across with an easy to understand yet comprehensive approach to leverage both offline and online channels (a combination that is often confusing, even to the most celebrated marketing gurus). This book is a must read for anyone and everyone who has anything to do with marketing that must deliver real results to the bottom line.
- Rich Schefren,
CEO,
Strategic Profits
"If I'd only had and followed the advice in this incredible book years ago it could have cut short my own and my clients' paths to success both online and offline. What Michael and MaryEllen have done here is to crystallize decades of classic marketing and online wisdom and experience into a practical, easily-to-repeat formula that anyone in business from a small startup to a large corporation can follow and produce and measure their results. I'm going to suggest to every business person and marketer I know that they must read and apply these timeless tips immediately to their own business. An excellent book that inspires action. Applying the principles in the final chapter alone is enough to revolutionize any online business."
- David Cross,
Senior Internet Consultant,
Agora Publishing
"If you want to put your business on the fast track, Changing the Channel is a must-read. Michael Masterson and MaryEllen Tribby lay down a clear and proven road map to greater success. In Changing the Channel they outline many ways of reaching prospects, building relationships and maximizing customer lifetime values. Changing the Channel is a must read for all entrepreneurs."
- Lou Betancourt,
Publisher,
StreetAuthority.com
"Just when everyone tells you we've hit a 'permanent plateau' in what works or doesn't work in marketing, Micheal and MaryEllen come along to blow those assumptions out of the water. As this book makes clear, we're at the gates of a golden age. Opportunity dead? It's just getting started -- with at least these dozen brilliant ways to step across the threshold. It's not often you get to see two hugely successful marketers tag-team to lay down their insights like this. Here, they have. And it was clearly worth the wait."
- John Forde,
Copywriter and Editor,
The Copywriters Roundtable
"Changing the Channel will change your life! Don't be part of marketing history when you can become part of marketing's future. Changing the Channel tells you how and why. All the insider secrets of basic advertising, internet strategies, teleseminars, conferences, joint ventures, direct marketing and more are in Changing the Channel. By learning from Michael and MaryEllen's marketing achievements, you can shave years off the time it would take you to achieve your own success. Are you ready to make more money? Changing the Channel gives you the perspective and skills to market your ideas, services, and products across multiple channels for today, tomorrow, and beyond!"
- Robert L. Cox,
Author,
The Billionaire Way
"Wow! Changing the Channel is the best book on multi-channel direct marketing I've ever read. The principles covered are not half-baked theories developed by aspiring marketers. Michael and Mary Ellen have produced hundreds of millions of dollars in sales."
